Barncancer Fonden noticed a positive response to a Swedish shampoo ad featuring a woman with "agitating" Hair activated upon the arrival of a subway train. They decided to go a similar route with their advertising, but added something to the end of the spot that moves in its own right. First, it is a fun and interactive displays that takes advantage of today's technology. It then turns into a sad reminder of a reality that many of us are quick to forget. Take a look at the ad below.
(via Barncancer Fonden)
It is difficult not to be moved by that.
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