Amazing They buried a book in the courtyard, but it will total sense when you learn why

Admin 20.15
They buried a book in the courtyard, but it will total sense when you learn why -

Even in this world of digital advancement and all without paper, paper books are still big business. People like the feeling and tradition of paper books, and while digital books are popular, there are still millions of pages of paper being produced each year.

In Argentina, where our story takes place, 45 million paper pages are created each year, and these pages are from the trees. With deforestation is a problem, Argentine publishing company Editor Pequeno came with a solution that can turn the paper in the trees (somehow) and teaches children a valuable lesson about natural resources.

They just did what they do best: they published a book.

The book is called Mi Papa Estuvo in the Selva , which translates My father was in the jungle .

[1945011style]
YouTube / FCB Buenos Aires

pages of the book are made from acid-free paper and embedded with seeds of jacaranda trees

The book's pages are made from acid-free paper and embedded with jacaranda tree seeds.

YouTube / FCB Buenos Aires

jacarandas are from Argentina and part of the local ecosystem of the region. the text and illustrations are printed with environmentally safe inks.

The story is meant to be enjoyed by families and children.

The story is meant to be enjoyed by families and kids.

YouTube / FCB Buenos Aires

The story focuses on the theme of nature and the environment, and follows a family through a realistic trip into the Ecuadorian rainforest.

When readers are made, the book is simply buried in the backyard (or elsewhere), and the seeds are left to germinate.

When readers are done, the book is simply buried in the backyard (or anywhere), and  the seeds are left to germinate.

YouTube / FCB Buenos Aires

The book, from now on, is not yet on the market. Rather, it is used as both a prototype and art / advertising statement-making piece. biodegradable nature of the book and its seeds are intended to show children the importance of conservation and the responsible use of resources. Currently, existing copies are displayed in bookstores across the country to show how they can be used to grow trees.

A display in a bookstore shows the germination of the book and become trees again.

A display in a bookstore shows the book germinating and becoming trees once again.

YouTube / FCB Buenos Aires

Watching creation book, reading, and return to the earth below:

video player -present

YouTube / FCB Buenos Aires

for practical reasons, a pound of seed germination may not be a popular choice among consumers - after all, you can 't read over once you bury him! However, other environmental measures can be taken to reduce deforestation for printed material in the world, such as digital options or printing on recycled paper. This book opens a conversation between adults and children alike to ways to keep our healthier planet for future generations.

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