If you are a graphic designer, you know that the beautiful lettering creation is a tedious task. Anyone who has ever taken a college course knows that letters become one with the alphabet is an absolute must if you plan to spend, and to learn to put the letters to life is essential if you want to hire later.
Some of the most recognized logos in the world of magic lettering exploits. When you think of Coca-Cola, you probably imagine the swirling white text on a red background. When Google comes to mind, the classic font of the brand and the primary colors occupy your minds eye. Fortunately for designers, these logos can now be created digitally & mdash; but there is an artist who prefers to recreate the old way.
Illustrator Seb Lester has a knack for turning things we retract everyday into art command our attention.
It takes a lot of skill to re-imagine the ubiquitous imagery, and it is something Lester does well.
Radar YouTube / data
To watch this artist new life to some of your favorite logos, watch the video below:
Although the design with digital tools requires immense skill there is something particularly interesting to watch someone use basic tools to achieve the same results. The realization of digital precision with two stable hands is a feat.
And there are many more where that came from, so if you want to see the rest of the work Seb Lester, make sure to check their website.
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