Nothing says Friday night (or, if we be real, all night) like pizza and a movie. But instead of having to crowd around a laptop or even watch on your regular TV, Pizza Hut Hong Kong in partnership with Ogilvy & Mather, has developed a way for friends and families to enjoy the big screen in the comfort of their own homes, while sharing a pizza!
They developed a pizza box that doubles as a movie projector. All you need is your smartphone!
Ogilvy & Mather Group UK
Ogilvy & Mather Group UK
is inside the "pizza saver," which is the official name of the little thing tripod that comes in a pizza box, there is a magnifying lens. This is popped out, and the pizza is removed and distributed to hungry people. A hole in the front face of the box is then cut in the carton. The lens fits inside.
Then all you need to do is place your phone in the box with the screen facing the lens. The tripod part of the pizza screen is used for stability. Moving the camera closer or further away from the goal will be the focus. Keep in mind that the phone screen should be locked to play the movie backwards, because the image will return when light passes through the lens. We recommend you wipe everything with a paper towel to keep any grease on your phone.
The boxes are available in four designs based on the kinds of movies, including horror, science fiction, romance and action. (All with a touch of pizza, of course.)
Ogilvy & Mather Group UK
Ogilvy & Mather Group UK
Ogilvy & Mather Group UK
Ogilvy & Mather Group UK
The boxes also come printed with a QR code that allows customers to access a list of free movies.
Ogilvy & Mather Group UK
Watch the video below to see it in action!
Vimeo / work that works
(via Twisted Sifter)
the pizza box projector debuted in Hong Kong in April as part of a promotion for "double pizza" supply of Pizza Hut. If it catches, we could start seeing in other regions world as well.
If you want the big screen feel of a projector, but you do not live in Hong Kong, you can do one of these projectors even smartphones using a box, a lens, and your phone . You can also buy a kit online.
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